BRAND/ MARKETING AUDIT SURVEY

i) Do you know why TF exists?

Yes

ii) If Yes, for what reason(s) do you think TF exists?

iii) What does our brand’s logo signify to you?

iv) Do you know/ have you heard about E-Levy?

Yes

Do you know how to use the E-Levy platform?

Yes

vi) What is your experience with E-Levy? Both positive and Negative

Q2. Please state the extent to which you agree or disagree with this statement below. On a scale of 1-5 where 1 is totally disagree and 5 is totally agree.a) TF works in the best interest of the Kenyan Tourism Sector

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Please state the extent to which you agree or disagree with this statement. On a scale of 1-5 where 1 is totally disagree and 5 is totally agree.(b) TF serves you efficiently, diligently and with professionalism

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Please state the extent to which you agree or disagree with this statement. On a scale of 1-5 where 1 is totally disagree and 5 is totally agree.(c) Communication campaigns on various media channels e.g. TV, social media & radio are effective.

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Please state the extent to which you agree or disagree with this statement. On a scale of 1-5 where 1 is totally disagree and 5 is totally agree.

(d)Corporate Social Responsibility initiatives are well understood

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Please state the extent to which you agree or disagree with this statement. On a scale of 1-5 where 1 is totally disagree and 5 is totally agree.(e) TF acts in accordance with all the relevant laws and procedures when engaging with its stakeholders

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Please state the extent to which you agree or disagree with this statement. On a scale of 1-5 where 1 is totally disagree and 5 is totally agree.(f) TF acts in a fair and impartial manner when engaging with its stakeholders

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TF acts in a fair and impartial manner when engaging with its stakeholders(g) E-Levy works fast and seamlessly

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Q4. How frequently do you interact with TF?

BRAND INTERACTION AND EXPERIENCE:

Q5. Name any tool/ medium that TF uses to interact with its Stakeholders?

Q7. Of the channels interacted with, which one do you prefer the most?

Q8. What are your reasons for contacting TF whenever you do?

To what level do you agree or disagree with the following statement. Answer this question, on a scale of 1-5 where 1 is totally disagree and 5 is totally agree(i) Tourism Fund website is user friendly & up to date

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To what level do you agree or disagree with the following statement. Answer this question, on a scale of 1-5 where 1 is totally disagree and 5 is totally agree(ii) TF social media accounts are up to date (Facebook and Twitter)

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To what level do you agree or disagree with the following statement. Answer this question, on a scale of 1-5 where 1 is totally disagree and 5 is totally agree(iii) TF use of social media to communicate to its stakeholders is effective.

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To what level do you agree or disagree with the following statement. Answer this question, on a scale of 1-5 where 1 is totally disagree and 5 is totally agree(iv) The response rate of TF social media accounts are acceptable.

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Q10. Have you seen/ heard any TF communication campaign/advertisement in the past one year?

b) What was the main message that you can recall from this communication campaign/advertisement?

Where did you see or hear the TF advertisement?

Television

Poster Radio

Workshop Newspaper

Tourism Fund website Magazine

Facebook SMS

Twitter Billboard

Don’t remember

To what level do you agree or disagree with the following statement. Answer this question, on a scale of 1-5

TF responds to Stakeholders enquires promptly

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To what level do you agree or disagree with the following statement. Answer this question, on a scale of 1-5

TF is sensitive to customer’s needs at all times

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To what level do you agree or disagree with the following statement. Answer this question, on a scale of 1-5

Complaints are handled appropriately

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To what level do you agree or disagree with the following statement. Answer this question, on a scale of 1-5TF staff are always punctual to appointments with customers

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Q12. What is the main challenge(s) you’ve faced when dealing with TF?

Q13. How do you think TF can serve you better?

What comes to mind when you see this Logo?